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Peterson Media Design

Donor-focused Fundraising Copywriter for Social & Environmental Nonprofits


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Posts

Jun 232020

6 Great Ways to Say Thank You! to Your Donors

  • By LeaAnn Peterson
  • Posted on June 23, 2020July 9, 2020
6 Great Ways to Say Thank You! to Your Donors

1. Immediately After Receiving a Donation! This might seem obvious, but is sadly over-looked by busy nonprofits. Stand out from the crowd and say a heart-felt Thank You immediately after receiving every donation. Ideally, try…Continue Reading

Jun 222020

Saying ‘Thank You!’ to Donors is More Than Good Manners

  • By LeaAnn Peterson
  • Posted on June 22, 2020July 9, 2020
saying thank you is more than good manners

Saying a heart-felt Thank You! to your donors is the pivot that every other touch point revolves around. As a donor-focused copywriter, I can help you take advantage of every opportunity to tell your donors…Continue Reading

Jun 222020

Report Back with Donor-Focused Content!

  • By LeaAnn Peterson
  • Posted on June 22, 2020July 9, 2020
report back to loyal supporters with donor-centered content

Donors are amazing people who give their money and time to support your cause. All in exchange for nothing more tangible than the warm glow that comes from giving.  Nurture that warm glow into a…Continue Reading

Apr 232020

The Cheetos Principle: A No-Guilt Guide for Fundraisers

  • By LeaAnn Peterson
  • Posted on April 23, 2020July 9, 2020
The Cheestos Principle: a No-Guilt Guide for Fundraisers

Nonprofits need to market like a commercial brand. That is… proud and often! Let’s borrow an analogy from the commercial world. I call it the Cheetos Principle. Think about this… How many times have you…Continue Reading

Apr 232020

To Ask or Not to Ask During a Crisis… That is the Question

  • By LeaAnn Peterson
  • Posted on April 23, 2020July 9, 2020
Ask for Donations During a Crisis

Today we’re talking about asking for donations during a crisis. The world is in the middle of a global health crisis right now. COVID-19 has caused havoc with fundraising efforts around the world. And fundraisers…Continue Reading

Apr 232020

Why Hire a Freelance Fundraising Copywriter?

  • By LeaAnn Peterson
  • Posted on April 23, 2020July 9, 2020
why hire a freelance fundraising copywriter?

What can working with a freelance fundraising copywriter do for you? If you clicked on this blog, it’s because you need help. You’re exhausted by the sheer amount of writing you have to do… direct…Continue Reading

Apr 062020

Writing Headlines is Easy using this 4-U Headline Formula!

  • By LeaAnn Peterson
  • Posted on April 6, 2020July 9, 2020
Guide for Writing Headlines

Writing headlines is hard! There… I said it. Writing headlines is stressful. Even for experienced writers. Why? Headlines are often the only thing your reader sees!  That’s why! Writing headlines is the single most important…Continue Reading

Apr 032020

8 FAQ Tips to Delight Your Donors

  • By LeaAnn Peterson
  • Posted on April 3, 2020July 9, 2020
8 FAQ Tips to Delight Your Donors

Why Donors Love FAQs Why do donors love FAQs? Simple. Donors are just like any other customer. If they visit your website, they have a question they hope you can answer. As professionals, it’s easy…Continue Reading

Apr 032020

The 4 P’s Guide to Write Winning Fundraising Campaigns

  • By LeaAnn Peterson
  • Posted on April 3, 2020July 9, 2020
4 P's Guide to Write Winning Fundraising Campaigns

First up: The Promise There are four parts to this secret copywriting formula. Use it wisely! The heart & soul of every campaign is a Big Promise – One simple, easy to understand, useful solution…Continue Reading

Apr 012020

5 C’s Tips for Great Fundraising Copy

  • By LeaAnn Peterson
  • Posted on April 1, 2020July 9, 2020
5 C's Tips to Great Fundraising Copy

All right fellow fundraisers! When you sit down to write, who doesn’t love a good template to follow, right? Today, I want to introduce you to one of my favorite website content guides – The…Continue Reading

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