Donor-Focused Content Services
Blogs & Articles
Brian Clark of Copyblogger says, “Don’t focus on having a great blog, focus on producing a blog that’s great for your readers.”
In today’s online world, donor-focused content is even more important than ever. You need a steady stream of information on your website to engage donors who stop by for a ‘visit.’
If you’ve been posting occasionally, or meant to get a blog going, but haven’t… we should talk!
Your Nonprofit can create a great blog donors love to read!
And, I can help you get this back-burner project started on the right foot. Together, we will:
- Plan your content calendar…
- Dig into your SEO keywords for fun topics that bring donors to your site…
- Tweak articles you’ve already posted to appeal to donors…
- Create that steady flow of information your donors are hungry for…
- Tell the right stories, to the right people, when they need to see it…
OK, What’s the difference between a Blog and an Article?
Essentially… nothing. They both aim to engage and inform readers with relevant SEO-enhanced content in 300 to 2000+ words.
In my opinion, it’s all about intent… What is the purpose of the content?
Blogs are published on your website to draw traffic to your site.
Articles are published outside your website to push traffic back to the site. For example, trade magazines… LinkedIn… Medium… and so on.
Learn more about the importance of staying in touch with donors in this Donor Love Blog Post: Report Back with Donor-Focused Content!
How I Can Help You Write a Great Blog:
We’ll create a content calendar with publishing dates and content themes.
You’ll know what to write about for the next 3 to 12 months! BONUS… blog posts can be written ahead, loaded on your website, and scheduled to publish on a specific date.
That means there’s no stress to meet a deadline!
Sometimes all you need is one good idea, right? Coming up with stuff to write about can be tough.
Here’s how this works:
Once you pay the 50% deposit, I’ll suggest 3 Headlines and Leads that may interest your donors. If you like them, you have two choices
- Hire me to write them. and pay the full amount when I send the finished articles.
- Or, you can write them yourself and save the money.
Just remember to take the cost of your time into account. Is your valuable time best spent writing?
Maybe I’m weird, but I love polishing articles you’ve already written with donor-focused copy.
If you need a copywriter to look over your articles with a trained eye, I’m your girl!
I’ll take your great idea and write it for your donor’s eyes.
Of course, I can do it all for you.
Think up ideas… craft catchy Headlines… and write articles anywhere from 200 to 2000 words!
Once you have a plan and know what to write about… do you really want to?
You know how valuable content is. But it takes time you could be helping your beneficiaries or calling donors.
Let me help. I’ll get your writing projects done, every month.
Blog & Article Service Details
Single Blog or Article
- Pricing depends on many factors such as length, research, interviews, etc.
- Short Version: 300-1200 words
- Long Version: 1201-2000+ words
- I can Ghost Write for you, or publish under my own byline.
- I reserve the right to use original copy I write as samples for my own marketing.
Single Blog or Article Rewrite
- GREAT for a copywriter Test Drive!
- After some research, I can write one article from scratch, or…
- I’ll edit & rewrite one article you’ve already started!
- In either case, I’ll focus on adding Donor-Focused copy that tells your donors what they need to know. And, help them become loyal, engaged supporters of your cause!
Donor-Focused Email Funnels
Email is a necessary part of every successful fundraising campaign and donor engagement strategy.
Did You Know? The average ROI for every dollar spent on email is $42!!
Email is an efficient way to BOOST donor response… TEST innovative ideas… and ENGAGE with donors faster, easier and cheaper than through traditional mail.
Following the COVID-19 pandemic, digital methods of communicating with donors has become even more important.
That means nonprofits need to step up their email programs in a big way!
But, and this is VERY important, you also need to capture your emails using ethical, legal methods. And, while I’m not a lawyer, I can help you avoid some pitfalls.
How I can help you #Win your Email Game:
Before a word is written, we’ll create a simple strategy for each campaign. Once the details are set, we’ll both know the goal we need to achieve.
Email addresses are incredibly valuable.
Use a free giveaway to legally capture emails you can use in your marketing.
And the beauty of a great Lead Magnet is you only pay for it once.
Follow your Lead Magnet download with a Donor Care Welcome Series!
These 3 to 5 emails delight and engage interest in your cause… encourage volunteering… demonstrate need through stories… and even ask for a donation.
These 5 to 10 emails are becoming a standard addition to any appeal.
- BEFORE… to catch the donor’s attention. “Watch your mailbox for our urgent appeal!”
- DURING… to remind donors to Take Action Now! “Donate Today Before the Reef Vanishes… Forever!”
- AFTER… to say Thank You for donating! “Your Generosity is Amazing! This would not be possible without you!”
As I write this, the Covid-19 pandemic has made in-person events impossible. But one day soon, you will be inviting your donors to come to a Special Event!
Or, you may be adapting to a virtual world and putting on ZOOM meetings or webinars.
Either way, you’ll need 5 to 10 emails to help donors attend safely!
- Tell them about safety procedures you put in place!
- Announce the Special Guest Speakers!
- Recruit volunteers!
- Tell stories about your beneficiaries!
- Encourage bringing guests!
Every nonprofit is different.
What project, program, story, or event do you need help emailing your donors about?
Email Funnel Service Details
Lead Magnet
- I can help you plan an effective lead magnet to capture valuable legal permission to contact leads online.
- This could be anything donors find valuable, such as Ebooks or Infographics.
Email Funnels
- Welcome Email Funnel: 3 to 5 emails following the sign up to the email list.
- Appeal Email Funnel: 5 to 10 emails sent before, during and after a fundraising campaign.
- Donor Thank You Funnel: 3 or more emails dedicated to saying Thank You in fun, creative ways.