Donors are amazing people who give their money and time to support your cause. All in exchange for nothing more tangible than the warm glow that comes from giving. Nurture that warm glow into a…Continue Reading
Jun 222020
Category: Fundraising Copy
Apr 232020
Nonprofits need to market like a commercial brand. That is… proud and often! Let’s borrow an analogy from the commercial world. I call it the Cheetos Principle. Think about this… How many times have you…Continue Reading
Apr 232020
Today we’re talking about asking for donations during a crisis. The world is in the middle of a global health crisis right now. COVID-19 has caused havoc with fundraising efforts around the world. And fundraisers…Continue Reading
Apr 062020
Writing headlines is hard! There… I said it. Writing headlines is stressful. Even for experienced writers. Why? Headlines are often the only thing your reader sees! That’s why! Writing headlines is the single most important…Continue Reading
Apr 032020
Why Donors Love FAQs Why do donors love FAQs? Simple. Donors are just like any other customer. If they visit your website, they have a question they hope you can answer. As professionals, it’s easy…Continue Reading
Apr 032020
First up: The Promise There are four parts to this secret copywriting formula. Use it wisely! The heart & soul of every campaign is a Big Promise – One simple, easy to understand, useful solution…Continue Reading